Trends Among Hispanic Travelers
While there is great diversity among Hispanics, Vistas Latinas has identified some commonalities that point to strong connections between family, travel and culture.
- The overwhelming majority (93%) travel with their family. Of that percentage, 59% indicated they travel with immediate family, 30% with parents and 28% with adult siblings.
- There is a strong desire to experience other Latino cultures and destinations, with 71% saying they would like to do so even if it is not where their family originated from.
- Six in 10 Hispanic travelers want to learn more about their own origin and history.
- De tre främsta inhemska destinationerna för latinamerikanska övernattningsresenärer är Kalifornien (21%), Texas (15%) och Florida (14%). Detta korrelerar till de tre stater med det högsta antalet spansktalande invånare.
- De flesta latinamerikanska resenärer (85%) har besökt landet/territoriet för sitt familjearv, med 15% som återvänder mer än en gång om året och 22% återkommer årligen.
The Vistas Latinas study was created to provide a better understanding of the diverse and growing Hispanic population in the U.S., which according to the 2020 Census is now 62.1 million strong.